Colleges Once Saw High Tuition as a Sign of Quality. Now They’re Slashing Prices.
The Wall Street Journal By Roshan Fernandez Sept. 25, 2026 A growing number of private colleges are reassessing how much they charge families to attend. With the cost of college under scrutiny, some universities are deploying a fresh wave of financial moves to lure students—like slashing tuition by nearly half, offering “in state” rates to compete with public institutions, and promising loan-free aid to certain families....